Top 10 Places to Advertise Online for Tourism Businesses


Advertising your New Zealand based tourism business online can be a daunting prospect. With so many options, where are the best places to advertise?

1. 100% Pure New Zealand

If you have a tourism business in New Zealand, the first place you should start with your online marketing is the official New Zealand tourism site – 100% Pure New Zealand. It is free to add your business to their website, and includes distribution through their partnerships.

Add your business to 100% Pure New Zealand

2. Love New Zealand

Love New Zealand website




The Love New Zealand website is unique in that it is much more than simply tourism, it is a popular website promoting everything and anything kiwi. It’s free to add your business, or you can upgrade to a paid membership for increased exposure. The paid membership is just $150+GST per year, so it’s quite competitive compared to alternate options.

Add your business to Love New Zealand

3. New Zealand Tourism Guide

New Zealand Tourism Guide







New Zealand Tourism Guide is one of New Zealand’s most popular online portals for tourism information about New Zealand, so advertising with these guys is a great marketing option. The free option gives you a simple text link which is pretty hard to find, so you’ll need to pay for advertising to get any real benefits. It costs around $495+GST per year for a Gold Listing, with cheaper options available, along with much more expensive options for those with a bigger marketing budget.

Add your business to New Zealand Tourism Guide

4. TripAdvisor

TripAdvisorTripAdvisor is definitely a good place to get your business, however, not all tourism businesses are accepted onto this website. Based around client reviews, its free to get started with TripAdvisor and this is generally all most small businesses need.

Get your business on TripAdvisor

5. Local iSites

One of the best portals for business is your local iSite. Almost all iSites in New Zealand have a website which takes paid advertisements and listings. The cost for this varies between centres, so look up your local iSite and get in touch with them to find out prices.

6. Google Business

Google Business is a really important tool, and totally free. Just follow the prompts to get your business listed, adding as much information as you can. If you get stuck, its a great idea to ask an expert for help optimising your listing as this is a really neat and helpful tool for your business.

Add your business to Google Business

7. Facebook Business

Did we just mention Facebook? Eek yes we did! Social media can be a bit scary, but trust me, its worth getting your business listed here. At the start of this year, there were some 2.38 billion monthly active users on Facebook. So like it or not, its important to get your business on here. 

Add your business to Facebook

8. AA Travel

AA Travel website







The AA Travel specialise in their printed travel guides, so you can choose to advertise in print media or on their website. 

Get in touch with AA to get your business listed on their website

9. Booking Sites

No doubt these are the first places you thought of. Booking sites are great, but remember you’ll need a Channel Manager to help you manage your inventory to prevent cross bookings. The two biggest names in New Zealand are and the latest rage AirBnB

10. Stuff

Stuff are an online news agency, but they do do paid advertisement options as well. They’re not cheap – in fact it will cost you a hefty $6000 to have them write a sponsored article about you with a link back to your website. However, they are a huge website, so it may be the best $6000 you ever spent on marketing.

Market your business with Stuff

Anna Hayes


Anna Hayes

I'm a passionate Kiwi with a huge love for the outdoors, photography, sports, my kids, healthy living and everything New Zealand. I've worked for many years in the tourism and internet industry, and I love supporting clean green New Zealand.

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